May 10, 2011

Mustang Facebook Fans Double as Marketing Reps

Mustang Facebook Fans

Ford put their nearly 1.4 million fans on their Mustang Facebook page in charge of their marketing department, albeit on a temporary assignment. That assignment was to create a new name for the Ford Mustang V6 Performance Package.

“We saw great enthusiasm from fans, with tons of creative, unique names coming in,” said Brian McClary, Ford social and emerging media specialist. “The contest was twofold – it let us engage with fans by letting them have a say, and it helped build awareness for the package.”

This package capitalizes on the Mustang GT’s potent power by upgrading the suspension/handling for a complete package that’s efficient on the track as well as the road. With that said a name was needed to properly represent what this kit delivers to customers.

With more than 3,000 submissions Ford certainly had a lot of options to sift through and ultimately “Mayhem Mustang Package” won out over all else. The winner will receive a very generous and fitting prize, a three-year lease on a 2012 Mustang equipped with the Mayhem Mustang Package.

The 2012 Ford Mayhem Mustang Package includes the following:

  • • 3.31 rear axle ratio for quicker off-the-line acceleration
  • • Mustang GT coupe front and rear stabilizer bars
  • • Mustang GT front struts and rear shocks/springs
  • • Shelby GT500 rear lower control arm
  • • Unique 19-inch wheels
  • • Pirelli performance tires for improved grip
  • • Mustang GT front and rear brake calipers with Performance Friction pads
  • • Strut tower brace for increased body rigidity
  • • Unique electronic stability control calibration with sport mode for performance driving
  • • Unique badging

[Source: Ford]


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